The full schedule for the 2026 Utah Tourism Conference will be released in Summer 2026. In the meantime, take a look at our 2025 schedule to get an idea of what to expect at UTC 2026!

2025 SCHEDULE

Schedule at a Glance

  • Tuesday, September 30, 2025

    12:00 PM - 6:00 PM: Early Check-in & Registration

    12:45 PM - 1:45 PM: Utah Office of Tourism TTIMAC Meeting (invitation only)

    2:00 PM - 4:30 PM: UOT + DMO 1:1 Appointments (invitation only)

    4:30 PM - 5:00 PM: UADMO Meeting (invitation only)

    5:30 PM - 8:30 PM: Evening Social at The Lodge at Bryce Canyon

  • Wednesday, October 1, 2025

    8:00 AM - 4:30 PM: Check-in and Registration

    8:00 AM - 9:00 AM: Attendee breakfast at Ebenezer’s Barn & Grill

    9:00 AM - 9:45 AM: UTIA Full Membership Meeting (open to all attendees)

    9:45 AM - 10:30 AM: Utah Office of Tourism Board of Tourism Development Meeting (open to all attendees)

    10:30 AM - 11:30 AM: Utah Tourism Conference 101

    12:00 PM - 4:00 PM: Destination Discovery Activities (by registration only)

    5:30 PM - 8:30 PM: Opening Night Reception + Dinner

  • Thursday, October 2, 2025

    6:20 AM - 7:30 AM: Sunrise Forest Bathing (by registration only)

    7:00 AM - 4:00 PM: Check-in & Registration

    8:00 AM - 4:40 PM: General Conference Content & Breakout Sessions

    5:30 PM - 6:30 PM: Utah Film Trail Celebration at Bryce Canyon National Park

    6:00 PM - 8:00 PM: Destination Dine Around

    7:00 PM - 10:00 PM: U-Tober Fest 2025

  • Friday, October 3, 2025

    6:30 AM - 7:30 AM: Sunrise Yoga (by registration only)

    7:00 AM - 11:30 AM: Check-in & Registration

    8:00 AM - 9:30 AM: Tourism Hall of Fame Breakfast & Induction

    9:30 AM - 12:00 PM: General Conference Content & Breakout Session

    12:00 PM - 1:00 PM: Closing Luncheon, Prize Drawings, Closing Remarks

Opening Night Dinner

Boots, Hats & Canyon Views!

Wednesday, October 1st from 5:30 - 8:30 pm

Sponsored by Garfield County Office of Tourism

Kick off opening night cowboy-style on the rim of Bryce Canyon! Dress to impress in your western best—boots, hats, and all.  Savor sizzling steak and juicy chicken with all the classic sides, then gather around the fire for gooey s’mores as the sun sets over the hoodoos. Mingle with friends and colleagues, swap stories, and build new connections in the glow of a canyon sunset. It’s western charm, great food, and networking under the stars—all in one incredible opening night experience.

Location: Ruby's Inn Bryce Canyon Overlook. Directions.

2025 Full Conference Schedule