JOIN US
2026 Registration Opens
Tuesday, April 21
Early Bird Registration
April 21-June 30, 2026
$299
Member Price*
$379
Non-Member Price
*Utah Tourism Industry Association (UTIA) members receive discounted conference registration. To become a member, click here.
Standard Registration
Beginning July 1, 2026
$379
Member Price*
$309
Non-Member Price
*Utah Tourism Industry Association (UTIA) members receive discounted conference registration. To become a member, click here.
SUBSTITUTION AND NAME CHANGE POLICY
We do not offer refunds on tickets, however we do allow for substitution/name changes. Substitution/name changes are accepted and should be received in writing. Email your change request to info@utahtourism.org. All substitutions/name changes must be received no later than September 5, 2025.
TAX-EXEMPT REGISTRATION
Tax exempt specific tickets are available for purchase on our ticketing platform. Ensure you are purchasing the correct ticket type, as identified with (Tax Exempt) in the title.
EVENT PHOTOGRAPHY AND VIDEOGRAPHY POLICY
By registering for and/or attending UTC, attendees understand and agree that they may be photographed, filmed or videotaped and hereby give Utah Tourism Industry Association (UTIA) and those acting with its permission to take pictures and/or recordings of such attendees, and grant the perpetual right to use their name, voice, photograph, portrait, likeness, and biographical information (collectively, “Likeness”), without compensation, for broadcast or exhibition in any media now known or hereafter devised and to put the finished pictures/recordings to any lawful use without limitation or reservation.